Your Press Sucks!

Press relations is one of my favorite topics and one of the most strategically challenging portions of my job as a Talent Manager and Mentor.  Generating consistent media interest for you or your child is no easy task but is absolutely essential, regardless of whether you are pursuing a traditional entertainment industry career path or if you choose the less conventional, reality television based genre. 

Though it is easiest to garner media if you are consistently outrageous, your longevity as a performer can be dictated by a well balanced media strategy.  While it is great to have a few "scandalous" stories, you must strike a balance with heart warming, feel good stories as well.  Developing a media strategy is more than just "getting your name in the paper", it is about creating a public persona that is interesting enough to generate lasting interest in you as an entertainer.

Since I tend to be a Media Whore, a fantastic example of the strategy about which I speak are my very own press relations. My upcoming book, "Unleashing A Momster" was recently reviewed by both  Radar Online and Perez Hilton.  Both media outlets elaborated on the high drama aspects of the upcoming publication.  Even though the focus of these articles is heavily based on the sensational aspects of the book, it certainly helps create a stir for the upcoming release, which makes it more interesting to the public and consequently, more marketable.  This is something you need to be cognizant of when working on your own (or your child's) marketability.   

But a well rounded media strategy demonstrates that I am a bigger character than just a Tell-All Book Author.  So, my media relations also include special guest appearances on The Fallon Forum and even simply ensuring my Wiki Page is accurate.  It's details like these that will help me live on as a commentator, comedian, political junkie and entertainment industry professional for years to come.  I share this because these are SUPER SIMPLE things even the biggest media novice can do as they begin to create a well rounded strategy for her/his entertainment industry career.     

Now, if you are scratching your head, thinking, "Uh, DUH!  I know all this stuff!  I am ready to give  a deeper level of commitment to my media strategy!",  then I want to invite you to join us this month on our Success Club Conference Call - because it was tailored just for you!  As a special guest to Heather Ryan's Success Club Conference Call, New York based publicist to the stars, Andrew Sullivan will be joining us.  Andrew may be best known for the terse rhetoric he and I shared while filming for reality television in 2012.  Though we exchanged barbs during filming, I respect Andrew's professional opinion on media strategy so much that I invited him to advise the members of my Success Club (click the hyperlink to join in this highly motivated club of entertainers and stage parents).  I strongly recommend being on this call, as Andrew and I will elaborate the necessary tools you need to ensure great media relations and a well developed strategy.  This exclusive call will take place on Thursday, April  25, 2013 at 6:00 CST, but all Success Club Members will be able to access the call on an exclusive MP3 recording for a convenient 30 days following the call as well. 

I look forward to helping you ensure that your press doesn't suck!  Andrew and I want to create a winning strategy for your media relations, one that will make you relevant and marketable for years.  Be sure to join us on the Success Club Conference call on April 25th and let's start developing your plan!

Until next time,

Heather Ryan
The Ultimate Talent Mentor
www.RyanTalent.com